Ingram Micro
Ingram Micro
About Ingram Micro
A partner that delivers results beyond expectations. We have received tailor-made solutions for our target group for the best visibility and results. Professional, committed, reliable and pleasant to work with.
Challenge
Ingram Micro needed to streamline the way it reached and engaged new potential enterprise customers in a conservative industry where traditional relationships and trade shows had long been the norm. Competition for the attention of decision-makers, such as CEOs and CIOs, was fierce, and these individuals were difficult to reach through traditional channels. In addition, there was a need to explain the company’s technologically advanced solutions in a clear and concrete way that highlighted their unique benefits. The time-critical campaigns demanded fast and measurable results, making it important to have a strategy that could be quickly adapted and delivered.
Method
Webshark implemented a tailored strategy through Performance Marketing to help Ingram Micro achieve its goals. By optimizing targeting with advanced technology, we were able to identify and reach the right decision makers at the right companies. Email campaigns were designed to be personal, effective, and included follow-up strategies that ensured even the busiest recipients were engaged over time. In addition, A/B testing and ongoing optimization were used to maximize campaign results and ensure that the message was tailored to the target audience.
Result
The result was a large number of high-quality sales meetings with relevant decision-makers, which created new business opportunities for Ingram Micro and strengthened their growth. The customer appreciated the customized strategy that exceeded expectations. Linda Lerner, Sr. Vendor Marketing Manager at Ingram Micro, summed it up with the words: “A partner that delivers results beyond expectations. We have received customized solutions for our target group for the best visibility and results. Professional, committed, reliable and pleasant to work with.”
Let's find right together
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