Grafokett

Grafokett
About Grafokett
Grafokett is a market leading manufacturer of labels and product marking solutions, with over 30 years of experience. The company offers innovative and durable marking solutions for a range of environments, from extreme temperatures and chemical environments to marine and industrial applications. Their unique expertise in materials, adhesives and solid mechanics makes them a reliable partner for companies looking for quality product marking solutions.
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We at Grafokett have been using Webshark as a meeting planner for about a year and are very satisfied with the quality of the meetings that have been booked. Webshark has helped us to effectively reach new potential customers, which has historically been our biggest challenge in new customer acquisition. Thanks to their efforts, we have been able to focus more on our core areas and look forward to continuing the collaboration. We can highly recommend Webshark to companies looking for a reliable partner for professional meeting booking.
Olof Hultberg
Chief Technology Officer at Grafokett

Challenge

Grafokett operates in a traditional and complex industry where it can be difficult to identify and reach the right decision makers, which is important in meeting booking. Many potential customers already have existing solutions for product labeling, which makes it challenging to convince them of the benefits of changing suppliers. In addition, the need for new solutions is often dependent on the right timing, which means that sales and meeting booking work must be both strategic and long-term.
Method
To overcome these challenges, Webshark used a strategy based on a combination of email and phone when carrying out the work on meeting booking. We identified and contacted potential decision-makers via email to generate interest and gather information. These contacts were then followed up by phone to build relationships and book quality sales meetings, which was our primary mission in this appointment booking project. A dedicated resource from Webshark has worked closely with Grafokett on their appointment booking and learned their business, industry and products in order to communicate with high credibility and adapt the message to each customer’s needs. This has been crucial for booking all appointments and has made it possible to create a personal and effective approach that builds trust and interest in potential customers.
Result
The meeting booking collaboration with Webshark has resulted in several high-quality sales meetings that have led to new business for Grafokett. Through a carefully tailored strategy and deep understanding of the industry, Webshark has helped Grafokett strengthen its market position and drive continued growth through quality meeting booking.
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