Backagården
Backagården
About Backagården
Webshark are professional, responsive and flexible. As a conference facility, we had specific requests when we initially came into contact with Webshark. After our first meeting, they presented a package solution that showed that they had really been responsive to our business and our requests. We have gained new customers, had rewarding and pleasant meetings and, above all, had the opportunity to showcase our conference facility to companies that we might not have otherwise reached. We highly recommend Webshark.
Challenge
Backagården wanted to reach new corporate customers and wanted to increase the number of bookings for its conference services through meeting booking. One of the biggest challenges with Backagården's meeting booking was identifying the right decision-makers within the companies, as these roles are often unclearly defined in the event planning process. Competition was fierce from both other physical conference facilities and digital platforms that offer all-in-one solutions for conferences. In addition, a flexible and fast strategy was required to meet the geographical niche and short decision times that characterize the industry.
Method
Webshark developed a data-driven email campaign targeting decision-makers and event planners at companies in Skåne. The campaign was tailored to highlight Backagården’s unique strengths, including their modern equipment and scenic setting to maximize the likelihood of a meeting booking as the next step. By timing the campaigns to coincide with when companies typically plan their conferences, and by following up with customized responses to incoming inquiries, a high level of engagement was created. Overall, the campaign resulted in successful meeting bookings, which in this case were invitations to tours of the facility and increased interest in their services.
Result
The customized meeting booking strategy led to multiple bookings and long-term relationships with new corporate clients. The meetings that were booked gave Backagården the opportunity to showcase the facility and exceed the expectations of potential clients.
Let's find right together
We always start with a personal meeting to understand your needs and goals. Book an appointment today! Do you want to hear more about our solutions and how we can help you become better digitally? Leave your details and let's bring in new business for your company together!
