Geobear
Geobear
About Geobear
Webshark is a highly valued partner for us in meeting booking, primarily due to their ability to book qualified meetings with exactly the right decision-makers and contacts. They are also very adaptable and provide a lot of feedback through their work with meeting booking. We have a complex product that is only aimed at companies that are faced with the very problems we can solve, and our partner has managed to find interesting companies that we would not have found ourselves in many cases. Of course, I need to follow up on the meetings, but contact with Webshark is always very pleasant and is handled by phone or email, depending on what we prefer. Our proactive work is improved by continuous meetings and we are convinced that the continued collaboration will result in continued projects for us. We can highly recommend Webshark as a partner for meeting booking!
Challenge
Geobear needed to overcome traditional barriers to customer acquisition and appointment booking in a conservative industry where relationships and trade shows have been the primary avenues for new business. The company was faced with the challenge of reaching decision-makers without prior relationships and explaining their complex technical solutions in a way that was both easy to understand and engaging (which is critical to success in appointment booking). In addition, they needed a strategy that could communicate their unique offering via email, which is not common in the construction and soil reinforcement industry. The conservative target audience and the need for tangible results made this a challenge that required new thinking.
Method
Webshark designed and implemented a customized outreach strategy for appointment booking via email. The campaigns focused on conveying a clear and concise message with a strong CTA (Call to Action) to book introductory appointments. By adapting the communication to the target audience, A/B-testing the content and continuously optimizing the campaigns, we were able to reach relevant decision-makers at companies that Geobear wanted to collaborate with and successfully work with their appointment booking. The campaign also ensured follow-up over time to maximize engagement.
Result
Webshark's meeting booking strategy resulted in a large number of introductory meetings being booked with the right decision makers, creating new business opportunities for Geobear. The customer gave very positive feedback on the quality of the meetings and appreciated Webshark's ability to reach companies they would not have otherwise been able to identify.
Let's find right together
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