{"id":89,"date":"2023-06-19T11:16:12","date_gmt":"2023-06-19T11:16:12","guid":{"rendered":"https:\/\/staging.webshark.se\/?post_type=case-studies&#038;p=89"},"modified":"2026-02-18T19:10:19","modified_gmt":"2026-02-18T19:10:19","slug":"it-total","status":"publish","type":"case-studies","link":"https:\/\/staging.webshark.se\/en\/case-studies\/it-total\/","title":{"rendered":"IT Total"},"content":{"rendered":"<div class=\"generic_banner_with_image\">\n    <div class=\"container\">\n        <div class=\"overlay\"><\/div>\n        <div class=\"bg\">\n            <img fetchpriority=\"high\" decoding=\"async\" width=\"5568\" height=\"3712\" src=\"https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/image-3.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/image-3.png 5568w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/image-3-300x200.png 300w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/image-3-1024x683.png 1024w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/image-3-768x512.png 768w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/image-3-1536x1024.png 1536w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/image-3-2048x1365.png 2048w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/image-3-18x12.png 18w\" sizes=\"(max-width: 5568px) 100vw, 5568px\" \/>        <\/div>\n        <h1>IT Total<\/h1>\n    <\/div>\n<\/div>\n\n\n<div class=\"customer_job\">\n    <div class=\"container\">\n\n        <div class=\"left\">\n            <div class=\"label\">IT Total<\/div>\n            <div class=\"customer_logo\">\n                <img decoding=\"async\" width=\"296\" height=\"49\" src=\"https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/it-total_logo.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/it-total_logo.png 296w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/it-total_logo-18x3.png 18w\" sizes=\"(max-width: 296px) 100vw, 296px\" \/>            <\/div>\n        <\/div>\n        <div class=\"right\">\n            <div class=\"label\">About IT-Total<\/div>\n            <div class=\"message\">\n                IT-Total is one of Sweden's leading players in IT security, focusing on creating a safer digital environment for some of the country's largest brands. Through solutions in cloud services and infrastructure, they help their customers meet today's digital challenges.            <\/div>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"customer_testimonial\">\n    <div class=\"container\">\n\n        <div class=\"left\">\n            <div class=\"message\">\n                <img decoding=\"async\" src=\"https:\/\/staging.webshark.se\/wp-content\/themes\/webshark\/src\/icons\/quotes.svg\" alt=\"quote icon\">\n                <div>We are incredibly pleased with our collaboration with Webshark. No matter the challenge, they take on the problem and solve it. Webshark has been a contributing factor in our digital journey and we look forward to continued collaboration. <\/div>\n            <\/div>\n            <div class=\"author_info\">\n                <div class=\"name\">Emma Eklund<\/div>\n                <div class=\"designation\">Marketing and HR coordinator at IT-Total<\/div>\n            <\/div>\n        <\/div>\n        <div class=\"right\">\n                    <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"title_text_image\">\n    <div class=\"container\">\n\n        <div class=\"flex_container\">\n            <h2>Challenge<\/h2>\n            <div class=\"desc\">\n                IT-Total needed to increase brand awareness and streamline meeting bookings through digital channels. The challenge was to reach the right decision-makers within relevant companies and create a clear message that arouses interest in a competitive industry like IT security.            <\/div>\n        <\/div>\n\n        <div class=\"image\">\n            <img decoding=\"async\" width=\"2560\" height=\"896\" src=\"https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/pexels-manuel-geissinger-325229-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/pexels-manuel-geissinger-325229-scaled.jpg 2560w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/pexels-manuel-geissinger-325229-300x105.jpg 300w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/pexels-manuel-geissinger-325229-1024x358.jpg 1024w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/pexels-manuel-geissinger-325229-768x269.jpg 768w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/pexels-manuel-geissinger-325229-1536x538.jpg 1536w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/pexels-manuel-geissinger-325229-2048x717.jpg 2048w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/pexels-manuel-geissinger-325229-18x6.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>        <\/div>\n\n    <\/div>\n<\/div>\n\n  \n\n<div class=\"fifty_fifty_text\">\n    <div class=\"container\">\n\n        <div class=\"item\">\n            <div class=\"title\">Method<\/div>\n            <div class=\"desc\">\n                The collaboration began with identifying and reaching decision-makers at potential customers. Through strategic ads and visibility in digital feeds, especially on LinkedIn, we were able to create engagement and generate contact requests. To optimize results, we developed a communication strategy with IT-Total that targets different personality types of decision-makers. Extensive A\/B testing was conducted to identify which messages gave the best conversion, which made it possible to adapt the campaigns for maximum impact.            <\/div>\n        <\/div>\n\n        <div class=\"item\">\n            <div class=\"title\">Result<\/div>\n            <div class=\"desc\">\n                The collaboration with IT-Total has led to increased brand awareness and an improved digital presence. Through a data-driven and targeted strategy, IT-Total has strengthened its position in IT security and generated new business opportunities.            <\/div>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"contact\" id=\"contact\">\n    <div class=\"bg\">\n        <img decoding=\"async\" src=\"https:\/\/staging.webshark.se\/wp-content\/themes\/webshark\/src\/images\/contact_bg.png\" alt=\"Background image\">\n    <\/div>\n\n    <div class=\"container\">\n        <div class=\"left\">\n\n            <div class=\"images show_on_tabs\">\n                <div class=\"main_img\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"360\" src=\"https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/Rectangle-12.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/Rectangle-12.jpg 548w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/Rectangle-12-300x197.jpg 300w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/>                    <img decoding=\"async\" class=\"overlay_img\" src=\"https:\/\/staging.webshark.se\/wp-content\/themes\/webshark\/src\/images\/contact_img_overlay.jpg\" alt=\"Overlay image\">\n                <\/div>\n            <\/div>\n\n            <h2><b>Let&#039;s find right together<\/b><\/h2>            <div class=\"desc\">\n                We always start with a personal meeting to understand your needs and goals. 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