{"id":1994,"date":"2025-01-13T13:26:20","date_gmt":"2025-01-13T13:26:20","guid":{"rendered":"https:\/\/staging.webshark.se\/?post_type=case-studies&#038;p=1994"},"modified":"2026-01-31T16:04:08","modified_gmt":"2026-01-31T16:04:08","slug":"grafokett","status":"publish","type":"case-studies","link":"https:\/\/staging.webshark.se\/en\/case-studies\/grafokett\/","title":{"rendered":"Grafokett"},"content":{"rendered":"<div class=\"generic_banner_with_image\">\n    <div class=\"container\">\n        <div class=\"overlay\"><\/div>\n        <div class=\"bg\">\n            <img fetchpriority=\"high\" decoding=\"async\" width=\"1792\" height=\"896\" src=\"https:\/\/staging.webshark.se\/wp-content\/uploads\/2025\/01\/newsCover_2024_9_8_1725754942570-1qwwzh.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/staging.webshark.se\/wp-content\/uploads\/2025\/01\/newsCover_2024_9_8_1725754942570-1qwwzh.jpeg 1792w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2025\/01\/newsCover_2024_9_8_1725754942570-1qwwzh-300x150.jpeg 300w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2025\/01\/newsCover_2024_9_8_1725754942570-1qwwzh-1024x512.jpeg 1024w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2025\/01\/newsCover_2024_9_8_1725754942570-1qwwzh-768x384.jpeg 768w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2025\/01\/newsCover_2024_9_8_1725754942570-1qwwzh-1536x768.jpeg 1536w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2025\/01\/newsCover_2024_9_8_1725754942570-1qwwzh-18x9.jpeg 18w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/>        <\/div>\n        <h1>Grafokett<\/h1>\n    <\/div>\n<\/div>\n\n\n<div class=\"customer_job\">\n    <div class=\"container\">\n\n        <div class=\"left\">\n            <div class=\"label\">Grafokett<\/div>\n            <div class=\"customer_logo\">\n                <img decoding=\"async\" width=\"271\" height=\"78\" src=\"https:\/\/staging.webshark.se\/wp-content\/uploads\/2025\/01\/logo-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/staging.webshark.se\/wp-content\/uploads\/2025\/01\/logo-2.png 271w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2025\/01\/logo-2-18x5.png 18w\" sizes=\"(max-width: 271px) 100vw, 271px\" \/>            <\/div>\n        <\/div>\n        <div class=\"right\">\n            <div class=\"label\">About Grafokett<\/div>\n            <div class=\"message\">\n                Grafokett is a market leading manufacturer of labels and product marking solutions, with over 30 years of experience. The company offers innovative and durable marking solutions for a range of environments, from extreme temperatures and chemical environments to marine and industrial applications. Their unique expertise in materials, adhesives and solid mechanics makes them a reliable partner for companies looking for quality product marking solutions.            <\/div>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"customer_testimonial\">\n    <div class=\"container\">\n\n        <div class=\"left\">\n            <div class=\"message\">\n                <img decoding=\"async\" src=\"https:\/\/staging.webshark.se\/wp-content\/themes\/webshark\/src\/icons\/quotes.svg\" alt=\"quote icon\">\n                <div>We at Grafokett have been using Webshark as a meeting planner for about a year and are very satisfied with the quality of the meetings that have been booked. Webshark has helped us to effectively reach new potential customers, which has historically been our biggest challenge in new customer acquisition. Thanks to their efforts, we have been able to focus more on our core areas and look forward to continuing the collaboration. We can highly recommend Webshark to companies looking for a reliable partner for professional meeting booking.<\/div>\n            <\/div>\n            <div class=\"author_info\">\n                <div class=\"name\">Olof Hultberg<\/div>\n                <div class=\"designation\">Chief Technology Officer at Grafokett<\/div>\n            <\/div>\n        <\/div>\n        <div class=\"right\">\n                    <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"title_text_image\">\n    <div class=\"container\">\n\n        <div class=\"flex_container\">\n            <h2>Challenge<\/h2>\n            <div class=\"desc\">\n                Grafokett operates in a traditional and complex industry where it can be difficult to identify and reach the right decision makers, which is important in meeting booking. Many potential customers already have existing solutions for product labeling, which makes it challenging to convince them of the benefits of changing suppliers. In addition, the need for new solutions is often dependent on the right timing, which means that sales and meeting booking work must be both strategic and long-term.            <\/div>\n        <\/div>\n\n        <div class=\"image\">\n            <img decoding=\"async\" width=\"906\" height=\"443\" src=\"https:\/\/staging.webshark.se\/wp-content\/uploads\/2025\/01\/1mars_as_seen_by_mars_express.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/staging.webshark.se\/wp-content\/uploads\/2025\/01\/1mars_as_seen_by_mars_express.jpg 906w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2025\/01\/1mars_as_seen_by_mars_express-300x147.jpg 300w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2025\/01\/1mars_as_seen_by_mars_express-768x376.jpg 768w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2025\/01\/1mars_as_seen_by_mars_express-18x9.jpg 18w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/>        <\/div>\n\n    <\/div>\n<\/div>\n\n  \n\n<div class=\"fifty_fifty_text\">\n    <div class=\"container\">\n\n        <div class=\"item\">\n            <div class=\"title\">Method<\/div>\n            <div class=\"desc\">\n                To overcome these challenges, Webshark used a strategy based on a combination of email and phone when carrying out the work on meeting booking. We identified and contacted potential decision-makers via email to generate interest and gather information. These contacts were then followed up by phone to build relationships and book quality sales meetings, which was our primary mission in this appointment booking project. A dedicated resource from Webshark has worked closely with Grafokett on their appointment booking and learned their business, industry and products in order to communicate with high credibility and adapt the message to each customer\u2019s needs. This has been crucial for booking all appointments and has made it possible to create a personal and effective approach that builds trust and interest in potential customers.            <\/div>\n        <\/div>\n\n        <div class=\"item\">\n            <div class=\"title\">Result<\/div>\n            <div class=\"desc\">\n                The meeting booking collaboration with Webshark has resulted in several high-quality sales meetings that have led to new business for Grafokett. Through a carefully tailored strategy and deep understanding of the industry, Webshark has helped Grafokett strengthen its market position and drive continued growth through quality meeting booking.            <\/div>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<div class=\"contact\" id=\"contact\">\n    <div class=\"bg\">\n        <img decoding=\"async\" src=\"https:\/\/staging.webshark.se\/wp-content\/themes\/webshark\/src\/images\/contact_bg.png\" alt=\"Background image\">\n    <\/div>\n\n    <div class=\"container\">\n        <div class=\"left\">\n\n            <div class=\"images show_on_tabs\">\n                <div class=\"main_img\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"360\" src=\"https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/Rectangle-12.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/Rectangle-12.jpg 548w, https:\/\/staging.webshark.se\/wp-content\/uploads\/2023\/06\/Rectangle-12-300x197.jpg 300w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/>                    <img decoding=\"async\" class=\"overlay_img\" src=\"https:\/\/staging.webshark.se\/wp-content\/themes\/webshark\/src\/images\/contact_img_overlay.jpg\" alt=\"Overlay image\">\n                <\/div>\n            <\/div>\n\n            <h2><b>Let&#039;s find right together<\/b><\/h2>            <div class=\"desc\">\n                We always start with a personal meeting to understand your needs and goals. Book an appointment today! Do you want to hear more about our solutions and how we can help you become better digitally? 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